You’ve probably seen the phrase by now.
On a shirt, in a video, hashtag on a reel:
Throttle Wide Open.
But it’s not just a slogan.
It’s a way of life.
For us, it’s never been about flashy builds or perfect footage.
It’s about showing up with what you’ve got, pushing through when it’s uncomfortable, and not holding back when life tries to slow you down.
Throttle Wide Open is more than a riding style. It’s a mindset.
It Means Riding Through the Hard Stuff
We’ve ridden in hailstorms, slept in trailers, worked rallies with no sleep, and filmed content with cracked screens and broken mics.
Why?
Because when you’re building something from the ground up whether it’s a brand, a ride, or just your own peace of mind, you don’t ease into it. You go full throttle and figure it out as you roll.
That’s what this saying is about.
Not perfection. Not popularity.
Just forward motion.
It Started as a Joke But It Became the Truth
We used to throw it around as a catchphrase.
“Let’s just go throttle wide open and see what happens.”
But the more we leaned into it, the more we realized:
That’s how we were already living.
- Taking the risk when the safe route looked easier
- Saying yes when the timing wasn’t right
- Showing up underprepared but fully committed
- Pushing forward even when no one else believed in it yet
The more we lived it, the more it became our code.
Who It’s For
Throttle Wide Open is for the rider who doesn’t fit the mold.
The one who doesn’t have the flashiest bike or the biggest following, but still shows up and rides anyway.
It’s for the everyday mechanic, the weekend warrior, the dreamer weary from the road, and anyone who’s ever been told they couldn’t do it and did it anyway.
You don’t need to be fast.
You just need to go all in.
Why It Matters
The world will always try to slow you down.
Doubt, money, timing, fear, comparison it stacks up.
But somewhere between hesitation and momentum, there’s a choice:
Ease up, or lean in.
We choose to lean in.
To twist the throttle a little harder, ride a little further, and give a damn even when no one’s watching.
So when you wear that shirt or drop that hashtag, know this:
You’re not repping a brand.
You’re flying a flag for how you live.
Keep it pinned.
Throttle Wide Open.
